Privacy policy

Last updated: April 11, 2026

PetAura operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). PetAura is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified. We may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment information, transaction details, and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including the items you view, put in your cart, purchase, return, exchange or cancel.

  • Communications with us including information you include when sending a customer support inquiry.

  • Device information including information about your device, browser, IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, visit or use the Services, or communicate with us;

  • Automatically through the Services via cookies and similar technologies;

  • From our service providers who collect or process your personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

We may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. To process payments, fulfill orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a customized shopping experience.

  • Marketing and Advertising. To send marketing communications by email or other means, and to show you relevant online advertisements.

  • Security and Fraud Prevention. To authenticate your account, provide a secure payment experience, and detect or prevent fraudulent or malicious activity.

  • Communicating with You. To provide customer support and maintain our business relationship.

  • Legal Reasons. To comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

  • With Shopify, vendors and service providers (e.g. payment processing, cloud storage, fulfillment and shipping).

  • With business and marketing partners to provide advertising services. You may opt out of targeted advertising here.

  • When you direct or consent to our disclosure to third parties.

  • Within our corporate group or affiliates.

  • In connection with a business transaction, legal obligation, or to enforce our terms and policies.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. You may exercise certain rights with respect to your personal information at the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information about children under the age of majority. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request deletion.

Security and Retention of Your Information

No security measures are perfect or impenetrable. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on where you live, you may have the following rights:

  • Right to Access / Know — request access to personal information we hold about you.

  • Right to Delete — request deletion of your personal information.

  • Right to Correct — request correction of inaccurate personal information.

  • Right of Portability — receive a copy of your personal information.

  • Right to Opt out of Targeted Advertising — you may opt out here.

  • Managing Communication Preferences — opt out of promotional emails at any time via the unsubscribe link.

If you reside in the UK or European Economic Area, you may additionally have:

  • Right to Object to or Restrict Processing

  • Right to Withdraw Consent — without affecting the lawfulness of processing before withdrawal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. EEA residents may lodge a complaint with their local data protection authority — find the list here.

International Transfers

We may transfer, store and process your personal information outside the country you live in. Where required, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the "Last updated" date.

Contact

For any questions about this Privacy Policy or to exercise your rights, please contact us:

📧 hello@petaura.com
📍 Lindiniškių k., Riešės g. 20-1, Vilniaus r., 14181, LT

For the purpose of applicable data protection laws, PetAura is the data controller of your personal information.